To get his Davis business Watermelon Music through the dislocations caused by the pandemic, Jeff Simons took on debt, delayed payments, tried new ideas — and three years in, the numbers weren’t working in his favor.
So in April he opened a GoFundMe account to ask his customers and friends for $104,000 to pay the debt. He didn’t think he’d get anywhere close to that amount. Instead, as word spread quickly that Watermelon needed help, the business experienced a moment like the end of It’s a Wonderful Life. About 900 donors chipped in sums from $6 to $10,000, testifying to Watermelon’s positive presence in Davis and the many people who appreciate the store.
Jeff is our guest on Davisville today to talk about the response, working through the pandemic, changes at Watermelon, music, operating in Davis, and what convinced him to actually send his request for help, not just think about it.
