Alex Roth, who started and operates the Pepper Peddler coffee roaster in Davis, talks about the business on the current edition of Davisville.
The Pepper Peddler has attracted attention for its unusually green business practices—it delivers by bicycle, distributes in re-usable glass jars and uses a pedal-powered roaster. But Roth, a musician and graduate of UC Davis, runs it as a serious business, with all the problems, satisfaction and attention to detail a small business usually involves.
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